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Credit Crunch, Theft and Checks

As Christmas is almost here I thought is a good time to revist a blog from last year looking at credit rating agencies Equifax and Experian. Last year we found that 97% of people could not find their...

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Is Market Research Precisely Wrong?

There is a fundamental problem with most market research. David Ogilvy, the ‘Father of Advertising’, recognised it:   “People don’t do what they say, don’t say what they think, and don’t think how they...

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Neuroscience is Childs Play part 1

2003 we purchased the first Tobii eye tracker ever sold to a commercial organisation. We were delighted and wanted to see how far the technology could be pushed so we tried it with Tom who was just two...

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